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Review: 10 days with Windows 10 | VentureBeat | Business | by Emil Protalinski : "Start: Works brilliantly. The Start menu is back and it’s better than ever. The best part is that you can customize it quite a bit (including by pinning not just apps but full-fledged programs as well), and frequently used options are right where they should be." Welcome back, old friend, much maligned but really pretty good when you think about it. OLE2 COM+ forever!

Opinion: A Mac’s longevity is its biggest unsung selling point | 9to5Mac : "Exterior resilience aside, the major reason for excellent Mac longevity has been a radical reduction in the number and nature of components inside modern Macs. Compare the inside of 2008’s first all-metal MacBook with 2015’s new all-metal 12″ Retina MacBook and you’ll see how a huge circuit board tied to two mechanical drives gave way to a candybar-sized logic board and exclusively chip-based storage. " Clearly, every one of them a piece of art. Software signing of the operating system will means these computers will not be operational in 10 years. Unlike many other great machines which we can still appreciate in some form after half-a-century.

Rumor: Supply chain expects Apple to grow Mac production in second half of 2015 The new rumor comes on the heels of Apple's latest on quarterly earnings report, in which it revealed it shipped 4.7 million Macs during the June quarter. That was an increase of 9 percent year-over-year, amidst continued declines in the overall, Windows-dominated PC market. Music to my ears. I think the other Apple Music is great, but this is the music I wanted to hear.

Don’t expect your fancy new top-level domain to give you an SEO boost, says Google | 9to5Google : "With companies now able to apply to use their own brand as a top-level domain (TLD), there have been suggestions that doing this might be an easy way to get a boost in search-engine rankings. For example, that Samsung using something like http://www.phones.samsung might get more hits than the usual samsung.com domain. Not so, says Google … " Not so, says Google. Tried and true is still true blue.

Filters for iPhone up for new ownership shortly after launch | Cult of Mac : "It’s a pretty decent value when you look at the success Filters has accumulated since its fairly recent launch in March of this year. Rundle outlines on Medium that the app has made just shy of $21,000 in revenue from the roughly 30,500 copies he sold. There are no in-app purchases and the app itself costs only $0.99. It peaked at number 16 in Top Paid apps in the U.S. and number three in Top Paid in the photos category." Essentially proof that selling iPhone apps is not really a viable business. Nice hobby though. Unless you can ante up with some millions in marketing dollars.

Apple partner TSMC to mass produce 10nm chips by early 2017, on pace to beat Intel : "TSMC announced this week that its 10-nanometer technology remains on schedule, according to DigiTimes. The news comes a day after Intel revealed that its own 10-nanometer process has been delayed until the second half of 2017." Once mighty, still mighty, mighty naughty.

Cult of Android - Samsung working on insanely sharp 11K display with 2250ppi : "Samsung’s latest Galaxy devices are already leading the rest of the market when it comes to display resolution. But the South Korean company is said to be working on new smartphone panels that go far beyond today’s Quad HD technology." O Daeng!

: "Apple is believed to have sold just under 5.14 million computers, putting it in fourth place under leaders Lenovo, HP, and Dell. Those companies sold 13.44 million, 12.25 million, and 9.56 million units respectively. Below Apple were Acer and ASUS, both roughly at 4.33 million, with a slight edge given to Acer." Something to yay about.

Apple's 'iPhone 6s' again said to be in production as parts leaks continue : "Relatively little is known about the 'iPhone 6s,' but it is will likely bear an upgraded A-series processor and could ship with 2 gigabytes of RAM after being stuck at 1 gigabyte for 3 generations. A camera update is also a possibility, as is the addition of pressure-sensing Force Touch capabilities." Relatively little compared to the Android handsets which are leaking like crazy.

With split nearly complete, PayPal expects to begin trading on July 20 | VentureBeat | Business | by Ruth Reader : "PayPal is expected to begin trading on July 20 under the symbol PYPL on the Nasdaq. In the announcement, eBay noted that in 2014, PayPal processed $235 billion in transaction volume, handling one billion mobile transactions. In total, PayPal raked in $8 billion in revenue last year." The thing that makes PayPal great is that it largely remains unchanged from the PayPal of 1999. Take a page from this one folks: if it ain't broke, don't fix it. Grow it. Watching the vast swath of Lemmings jump off the cliff of rich internet application into a stormy sea of browser incompatibility.

You can now use any Android app on your Mac w/ BlueStacks App Player | 9to5Mac : "BlueStacks, a free desktop Android emulator that lets users play any mobile game or app on the big screen with a mouse and keyboard, has mostly been limited to PC users until today. But Mac users are about to get access to the software that the company says already has around 90 million users on Windows." Android everywhere. And by everywhere, we mean everywhere except iOS.