Don’t expect your fancy new top-level domain to give you an SEO boost, says Google | 9to5Google

Don’t expect your fancy new top-level domain to give you an SEO boost, says Google | 9to5Google: "With companies now able to apply to use their own brand as a top-level domain (TLD), there have been suggestions that doing this might be an easy way to get a boost in search-engine rankings. For example, that Samsung using something like http://www.phones.samsung might get more hits than the usual samsung.com domain. Not so, says Google … "
Not so, says Google. Tried and true is still true blue.

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