iBeacons in retail stores blowing up app usage, ad engagement | 9to5Mac

iBeacons in retail stores blowing up app usage, ad engagement | 9to5Mac
There has been quite a bit of iBeacon news this year as retailers, venue owners, and more embrace the Bluetooth LE beacons for beaming customers and visitors location-aware notifications.


The most important of these notifications was, is, and will always be the answer to "Where's the restroom"?

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