Apple's massive $3B bet on Beats a sure thing compared to all-in gamble on NeXT in 1996
Apple's massive $3B bet on Beats a sure thing compared to all-in gamble on NeXT in 1996
Apple's recently-confirmed $3 billion purchase of headphone maker and streaming music provider Beats may be the largest cash outlay in its history, but it's far from the Cupertino company's biggest bet on an acquisition. "
Based on how much cash Apple has in the warchest, there is nothing even remotely risky about this purchase.
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