Brands embrace Periscope to cut through $60B worth of web advertising noise | VentureBeat | Marketing | by Mark Sullivan Brand advertisers have taken notice of new livestreaming platforms like Periscope, and they are trying to use them to cut through the noise of digital marketing.

Periscope sounds more like noise whereas services like out brain seem very effective to capture anyone reading content on the internet. Wishful thinking I guess.

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