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Saturday, September 12, 2015
Apple News:Microsoft's Surface is still an iPad, according to NBC's Al Michaels - CNET

Microsoft's Surface is still an iPad, according to NBC's Al Michaels - CNET This is something from which Microsoft suffered during last year's NFL season. Having spent a reported $400 million to bring its Surface to NFL eyes, announcers kept referring to it as "the iPad."

At the time, it was said that networks were constantly reminding their talkers that the Surface looks nothing like an iPad and should therefore be referred to by its actual name.
According to the 22 Immutable Laws of Marketing, this is great... for Apple.

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By : Mac Microsoft's Surface is still an iPad, according to NBC's Al Michaels - CNET

 

 
 
 

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