The Biggest Lesson I Learned as an Apple Designer | Inc.com: "When my team and I were ready to launch the first version of the Storehouse iPad app, we missed our deadline several times. And we did so with a sense of relief, not a feeling of dread. That's because I took what I'd learned from my time at Apple, rather than taking an MVP approach--and when we launched, everyone in the company was proud of what we'd built."